For athletes, podcasters, performers, creators and experts

Every fan gets their moment with you.

Your sona talks to fans the way you would: your humour, your stories, your voice. It knows tonight’s match, this week’s episode and the city you woke up in. Fans pay to get to know the person behind the name.

9:41
MQ
Mara QuinnSinger · Inner Circle
Today 13:02
Porto, soundcheck
Porto today. The hotel coffee is a crime, the venue is beautiful. Ask me anything before doors.
what are you opening with tonight
I can’t tell you that. I can tell you it’s not the one you think, and you’ll want to be at the front.
say happy birthday to my mum?? she’s 60 and she loves you
0:11

You're talking to Mara's sona, not Mara. Her team may read conversations.

Message Mara…

Illustrative. Every name here is fictional.

row K!! you were unrealwhat did the gaffer say at half timeWhat did you cut from last week’s episode?is the 12-week plan ok if I’m 52which guest made you nervousHow do you write a chorus?say hi to my mum she’s 60 todayIs the bit about your dad true?that volley thoughWould you change step 3 for a small business?are you ok after last nightWhich scene nearly broke you?

Behind the scenes

Your fans can't come backstage. Your sona can tell them what it was like.

Footballers in plain kit run out of the tunnel towards a floodlit pitch
The run out19:58
A podcast host in headphones laughs during a recording
Episode 112, take two10:30
A stage manager watches a performance from the theatre wings
Stage left, Act II21:10
An expert speaks to a full room from a spotlit stage
The masterclass14:00

Your new asset

Everything you’ve built, in a form fans can talk to.

Your knowledge, your experience, your character and every channel you post on become one commercial asset: a sona fans pay to reach at any hour, and that grows with every post.

Knowledge

What you know: your field, your work, the answers people come to you for.

Experience

What you have lived: the stories, the wins and the decisions that cost you most.

Character

Who you are: how you speak and how you think, captured by Sunny.

Channels

Everything you share: Instagram, TikTok, YouTube, X, LinkedIn, podcast and newsletter feeds, kept in sync.

One new asset

Your sona

  • Your audience can reach it at any hour.
  • It speaks in full character, in your voice.
  • Every post and every check-in adds to it.
  • It is yours: approved, priced and controlled by you.

What fans pay for

More of you, at the level they choose.

You set the price of every level. Fans move up when they want to be closer.

Follow

Free

  • Your updates feed
  • A first conversation with your sona
  • Voice notes and drops
  • WhatsApp and iMessage

VIP

Your price a month

  • Your updates feed
  • Talk to your sona as much as they like
  • Voice notes, photos and drops
  • WhatsApp and iMessage

Inner Circle

Your price a month

  • Everything in VIP
  • Your sona on WhatsApp and iMessage
  • Voice calls with your sona
  • First access to tickets, episodes and drops

Run your own numbers

What your fans could be worth each month.

1.2M
0.5%
$6

Fan revenue a month

$36,000

Paying fans6,000
A year$432,000

Illustrative. Gross fan revenue, before the Sonaverse share and any agency share. Your results depend on your audience and your prices.

How your sona stays current

Sunny does the asking.

Five minutes a day, by text. Scroll through one morning.

08:47  Sunny asks

A message, not a meeting.

Sunny is your personal agent. She checks in on WhatsApp or iMessage, asks where you are and what happened, and keeps to the hours you set.

9:41
SunnyYour personal agent
Morning. Where did you wake up today?
Porto. hotel coffee is criminal
Ha, noted. Anything from last night fans should hear about?
0:42
Message Sunny…

08:52  Your sona learns

Your reply becomes their news.

Your voice note, photos and a line of text go straight into your sona. The hotel, the venue and the street never do, and last night's plans drop out on their own.

9:41
MQ
Mara's sonaUpdated just now
New · todayPorto. Soundcheck at four, the coffee is a crime.
New · voice note 0:42The encore story from Lisbon, in Mara's words.
RemovedHotel name and venue address
ExpiredLisbon show, tonight
Ask Mara…

09:30  Fans hear it

Fans hear it from you, in your voice.

By the time fans wake up, your sona knows where you are and what happened last night. They ask, it answers, and your team can read along.

9:41
MQ
Mara QuinnMara's sona · VIP
how was lisbon??
Loud, sweaty, perfect. I told the encore story to Sunny on the bus, want to hear it?
0:42
AHHH yes
Message Mara…

Your hours, your time zone.

Sunny keeps to the hours you set and learns when not to ask.

The city and nothing closer.

Your sona can say you're in Porto. Venues, hotels and streets are removed, and so is location data in photos.

Live straight away.

What you send this morning is in your sona by the time fans wake up.

Your team keeps the keys

You decide what it says. Fans always know what it is.

You approve it first.

You talk to your sona before any fan does, and nothing goes live without your yes.

You choose what it avoids.

You and your team list the people, subjects and opinions it should steer clear of, and you can review any conversation.

Your team can see.

Your agency or manager can read both sides of fan conversations and pause the sona at any time.

Told before the first message.

Every fan learns they are talking to your sona, not you, and that your team may read conversations.

Old enough to pay.

Ages are checked when fans sign up, before any paid level or private channel opens.

Your voice is yours.

Your voice is cloned only with your consent and the rights cleared by you or your agency. You can switch it off.

Proof slot, hidden until permission

Named talent and agencies, and one real sona voice note.

Named talentAgencyAgencyVoice note

Fair questions

What talent ask us first.

Anything else, ask on a call. We would rather you heard a sona than read about one.

Will it really sound like me?

Sunny’s four conversations capture how you talk and think: the stories you tell, the words you reach for, the way you turn a question round. Your matches, episodes, shows, courses, interviews and posts fill in what you know, and with your consent, it speaks in your voice. You hear it first and correct anything that’s off before a fan ever does.

What if it says something I wouldn't?

You set what it won't discuss, and it is built to say when it doesn't know. Your team can read conversations and pause the sona in a tap.

Do I have to keep feeding it?

Very little. Your channels stay connected, so every post, video and episode reaches your sona on its own. Sunny fills in the rest with a few messages a day.

What if I go quiet for a month?

Your sona knows you're away and says so. It keeps talking about what it knows, and Sunny picks up again when you're back.

What does it cost me?

Nothing to set up. You set what fans pay. Sonaverse takes a share of fan revenue, agreed with you before you publish, and your agency can take its share through us too.

Who owns my material and my voice?

You do. It is used for your sona and nothing else, and it is never sold. Delete your sona and it all goes with it.

Bring us your roster, or just yourself

Row K wants to know what you're opening with.

Twenty minutes with Jena or Jules. We'll show you a sona live and work out what yours would earn.